Online
Ads

A Quantum Outsourcing Group® Digital Marketing Solution

Gain Fast and High-Level brand exposure, attract more leads, and convert them into loyal customers with our Pay-per-click (PPC) Marketing expert services!

Create my ads!

Understanding
Pay-Per-Click Advertising (PPC)

What is Pay-Per-Click Advertising and how does it work?

When people hear about pay-per-click (PPC), they often associate it with Google PPC. However, PPC extends beyond Google’s search engine results pages (SERPs) and the Google Display Network. Social media platforms like YouTube, Facebook, Pinterest, and LinkedIn also utilize the pay-per-click model.

Pay-Per-Click (PPC) is a digital advertising model (paid search model) where advertisers pay a fee each time one of their ads is clicked. It is commonly used in search engine advertising, social media platforms, and websites, where businesses bid on keywords relevant to their target audience. When a user searches for those keywords or visits a site where the ad is displayed, the ad appears. If the user clicks on the ad, the advertiser is charged a certain amount, usually determined by the bid and the platform’s algorithm. This model allows advertisers to effectively manage their advertising budget by paying only for actual engagement from targeted traffic with their ads, making it a cost-effective and efficient way to drive traffic to websites and reach potential customers.

Pay-Per-Click Marketing is used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads - hence the name pay-per-click. PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay-per-click ads.

Quantum’s PPC specialists break down the concept of paid search and its operations to help you grasp the basics of PPC management. By mastering pay-per-click methods, you will enhance your potential for running successful campaigns. Explore everything about PPC marketing and discover how our pay-per-click agency can assist you in achieving your goals.

Why does Pay-Per-Click Advertising work for your business?

Pay-Per-Click (PPC) advertising works and is effective because it allows businesses to directly target their audience while only paying for actual engagement—when a user clicks on their ad. This ensures that the advertising spend is focused on attracting interested users, which can lead to higher conversion rates and a better return on investment (ROI). Additionally, PPC campaigns are highly customizable, enabling advertisers to adjust keywords, demographics, and budgets in real-time to optimize performance. The measurable nature of PPC also allows businesses to track the effectiveness of their ads and make data-driven decisions to improve outcomes .

Why is it important to hire

Website Design Services?

Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.

If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.

Quantum Outsourcing
Pay-Per-Click types of ads offering

From Search Engine Ads, to Social Media Advertising, there are several types of pay-per-click (PPC) ads used in digital marketing. Let's find which ads are the best fit for your industry and business!

Search Ads

Show at the top of search engine results pages when users search for specific keywords. Ideal for targeting users actively searching for your products or services.

Gmail Ads

Reach interested leads right in their inbox. These ads appear within the promotions tab in Gmail, allowing you to reach users directly in their inboxes.

Display Ads

Appear on sites within Google’s Display Network or other ad networks with visually engaging ads, helping you to build brand awareness across your audience.

Social Media Ads

Suitable for brands with an active social media presence and highly-targeted customers. Target users on platforms like Facebook, LinkedIn, and Instagram.

Shopping Ads

Perfect for eCommerce businesses, appear when users search for specific products, displaying product images, prices, and other details directly on the search engine.

Remarketing Ads

Remind people who have already visited your website to come back and re-engage. Encourage your audience to return and complete a purchase.

YouTube Ads

Also called In-stream ads. Shown on platforms like YouTube, these ads are effective for capturing attention and delivering more immersive brand experiences.

Create converting campaigns!

Ready to launch your PPC Search Engine Marketing campaign?

Understand the basics of Search Engine Marketing and find out how you can leverage SEM strategies together with PPC marketing to boost your competitive advantage online.

Understanding
Search Engine Marketing (SEM)

What is Search Engine Marketing (SEM)
and how does it work?

SEM is a broad term encompassing various strategies to increase a website’s visibility on search engine results pages (SERPs). It includes both paid and unpaid methods. SEM allows businesses to target users who are actively searching for specific products or services, making it a powerful tool for driving relevant traffic to a website. On the other hand, Pay-Per-Click (PPC) is a specific form of SEM where advertisers pay a fee each time their ad is clicked.

Both PPC and SEM aim to drive targeted traffic to a website. PPC specifically does this by paying for ad placements based on keyword targeting, while SEM strategies can combine paid advertising with other tactics to enhance overall search engine visibility. In summary, PPC is a subset of SEM that focuses on paid ads, while SEM includes a range of techniques, including PPC, to boost a website's presence in search engine results.

Quantum Outsourcing
Search Engine Marketing (SEM) Expert Services

From PPC Advertising Creation, to ad monitoring and management, we’ve got you covered!

Keyword Research
& Analysis

Identify and evaluate the terms and phrases that users are searching for in search engines that are relevant for your business.

PPC
Management

Select the right keywords, set optimal budgets, monitor regularly, and analyze campaign performance to get the best results.

Search Engine Optimization (SEO)

Optimize your site's content, and improve its structure to rank higher in search results on Google, therefore driving more traffic to your site.

Google Ads Management

Set up campaigns, select keywords, create ad copy, and optimize performance to achieve desired outcomes in Google's Ad platform.

Ads A/B Split Testing

Compare two versions of an ad (varying copy, images or setup) to determine which performs better to get the best results.

Social Media Ad Management

Create, run, monitor, analyze and optimize ad campaigns on social media platforms like Facebook, Instagram, and LinkedIn.

Landing Page Optimization

Analyze and test different elements from your landing page like headlines, calls-to-action, and design to increase conversion rates.

Paid Search Advertising

Advertise bidding on keywords to have your ads appear in search engine results. You only pay when a user clicks on your ad.

Create and manage my campaigns!

Quantum Outsourcing Group
Affordable Expert PPC Online Advertising Plans

Starter

Advanced

Premium

1 Campaign: 1 Meta Campaign (Facebook or Instagram) or 1 Google PPC Network Campaign (Search or Display)
Custom Campaign/Advertising Strategy

KPI Definition for Conversion Tracking
Campaign Development
Campaign Setup and Creation on selected platform(s)
Audience Segmentation
Instagram Advertising - Facebook Advertising - Google Search Ads - Google Display Ads (Choose 1)

Campaign Monitoring

Data-Supported Campaign Optimization (Monthly)

Graphics & Images for initial ads created (Up to 2 assets)
Ad Copywriting (Copy & Alternative Text for ads)
5-15 Targeted Keywords/Keyphrases, specific & relevant to your industry
Local & Regional Reach
Comprehensive Keyword Research
Optimized Keyword List

Monthly Ad Performance Calls
Social Media Analytics - Google Analytics

Dedicated Account Manager
Advanced reporting dashboard

3 Campaigns: 1-2 Meta Campaign (Facebook or Instagram) + 1-2 Google PPC Network Campaign (Search or Display)
Custom Campaign/Advertising Strategy

Website Basic On-Page SEO Optimization
Website SEO Monthly Monitoring & Optimization

Campaign Monitoring
Data-Supported Campaign Optimization (Monthly)

Graphics & Images for initial ads created (Up to 2 assets)
Ad Copywriting (Copy & Alternative Text for ads)
15-25 Targeted Keywords/Keyphrases, specific & relevant to your industry
Local & Regional Reach
Comprehensive Keyword Research
Optimized Keyword List

Monthly Ad Performance Calls
Social Media Analytics - Google Analytics

Dedicated Account Manager
Advanced reporting dashboard

4-5 Custom Campaigns (Platforms selected according to Advertising Strategy)

Custom Campaign/Advertising Strategy & FORECAST (Performance with Keyword Selection and budget)
KPI Definition for Conversion Tracking
Campaign Development
Campaign Setup and Creation on selected platform(s)
Audience Segmentation
Don't limit your platforms! Campaign creation and set up on any platform. Choose the best mix according to your custom strategy: Instagram Advertising - Facebook Advertising - Google Search Ads - Google Display Ads - Youtube Ads - Gmail Ads - LinkedIn Ads - SMS (Text) Ads (Choose 5 max.)
Website Basic On-Page SEO Optimization
Website SEO Monthly Monitoring & Optimization
Landing Page Creation specific for campaigns
Audience Retargeting (If needed)
Campaign Monitoring
Data-Supported Campaign Optimization (Weekly)
Campaign A/B Testing

Graphics & Images for initial ads created (Not limited)
Ad Copywriting (Copy & Alternative Text for ads)
25-80 Targeted Keywords/Keyphrases, specific & relevant to your industry
Local, Regional & Nationwide Reach
Comprehensive Keyword Research
Optimized Keyword List including best ranked
Keyword Forecast (Behavioral Prediction, Relevance and Richness)

Monthly Ad Performance Calls
Social Media Analytics - Google Analytics - Linkedin Analytics
Dedicated Account Manager
Advanced reporting dashboard

CHOOSE YOUR ADVERTISING PLATFORMS

Learn More

HIRE YOUR DEDICATED TEAM
(& Keep track)

CREATE ADS THAT CONVERT

Why should you choose Quantum
for SEM and Pay-Per-Click Advertising?

When working with Quantum Outsourcing Group, you get full access to a pool of professionals dedicated to your business growth, supported by top-tier technology. All with unmatched cost-savings.

Affordable PPC Advertising Services

No Hidden fees

Operational Expenses Reduction

Dedicated PPC Marketing Experts

Increase your audience reach

High Search Rankings

Better Online Exposure

Improved Brand Visibility

Immediate and Consistent Traffic
Total Customization

Trackable Data

PPC Strategy Tools and Technology

Bring in more qualified leads

Reach identified target customers instantly

Conversion of Visitors into Customers

PPC Online Advertising Services FAQs

What are SEO services?

SEO services are strategies and techniques used to improve a website's visibility on search engines like Google. These services include keyword research, on-page optimization, link building, content creation, and technical SEO to increase organic traffic.
How much do SEO services cost?

The cost of SEO services varies widely depending on the scope of work, the agency's expertise, and the project's complexity. Prices can vary per month for small to medium-sized businesses, while larger projects can cost more.
How long does SEO take to show results?

SEO is a long-term investment, and it typically takes 3 to 6 months to start seeing significant results. However, the timeline can vary based on factors like competition, the industry, and the current state of your website.
What is the difference between on-page and off-page SEO?

On-page SEO refers to optimizations made directly on your website, such as improving content, meta tags, and internal links. Off-page SEO involves activities outside your website, like building backlinks and managing online reputation.
Can I do SEO on my own, or do I need to hire a professional?

While it's possible to do basic SEO on your own, hiring a professional or agency can provide expertise, tools, and strategies to achieve better results, especially in competitive industries.
What is local SEO, and why is it important?

Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. It's essential for businesses with a physical location or those serving a specific geographic area.
Do SEO services include content creation?

Yes, many SEO services include content creation, such as blog posts, articles, and landing pages. High-quality, optimized content is crucial for improving search engine rankings and driving organic traffic.
How do I know if my SEO is working?

SEO success is measured through key performance indicators (KPIs) like organic traffic growth, keyword rankings, bounce rates, and conversions. Regular reporting and analytics tools can help track progress.
Are SEO services worth the investment?

Yes, SEO services are worth the investment for most businesses. A well-executed SEO strategy can lead to sustained organic traffic, higher search engine rankings, and a significant return on investment over time.
Can SEO help my website rank on the first page of Google?

While no one can guarantee first-page rankings, effective SEO strategies can significantly improve your chances of ranking higher on Google. Factors like keyword competition, content quality, and backlinks play a crucial role in determining rankings.
How do search engine algorithms affect SEO?

Search engine algorithms determine how websites are ranked in search results. They consider factors like relevance, content quality, user experience, and backlinks. SEO strategies must adapt to algorithm updates to maintain or improve rankings.
Is SEO affected by social media?

While social media signals are not direct ranking factors, they can influence SEO by driving traffic, increasing brand awareness, and generating backlinks.
What is an SEO audit, and why do I need one?

An SEO audit is a comprehensive analysis of your website's current SEO performance. It identifies issues and opportunities for improvement, helping to develop a more effective SEO strategy.
What is the difference between SEO and SEM?

SEO (Search Engine Optimization) focuses on organic search results, while SEM (Search Engine Marketing) includes paid search advertising (PPC) in addition to SEO efforts. Both aim to increase visibility on search engines but through different methods.

Online Ads

Understanding Pay-Per-Click Advertising (PPC)